Some are worried, others are excited. Twitter is currently a private company, and Elon Musk holds all the reins. Many are hoping for a drastic change, especially in platform content modest policy. The freedom of speech and the hate speech were at the center of the platform discussion. The truth is that this view is missing the mark. The mask has a drastic change to Twitter, but his focus is completely different.
About six months after MUSK purchasing Twitter, one of the most polarized corporate acquisitions was over. After the Delaware Judge’s court order, Tech CEO purchased a platform of $ 54.20 per share for $ 44 billion.
The acquisition of MUSK’s Twitter was a matter of polarization from the beginning, mainly for his own statement. Since his announcement of Twitter, MUSK has “been a free absoluteist,” Called “Cancellation of culture” and “awakened mind virus”. He also stated that after the Capitol riot on January 6, Twitter should not ban Donald Trump.
These statements believed that many people on the left believe that the mask would saturate Twitter with incorrect information as hate speech. At the same time, many of the right side were delighted. They wanted the mask to end what they saw as conservatives depletion. Republican parliamentary Majorie Green I asked Twitter revives the description of some popular conservative people, including playing cards.
The advertiser calls a shot
However, as the deadline for the transaction was approaching, the mask changed his rhetoric slightly. in letter MUSK, directed to the Twitter advertiser, reassured them not to delete the content model. “Twitter is obviously unable to say nothing without any results!” He wrote. Instead, Twitter needs to be “warm and welcome everyone” and take into account the user’s desired experience.
Still, some users have started a restriction test. In response, the mask stated that he would form a content modification council. He also revealed that there was no change in policy so far. Before the council was called, the decision on major content and the return of accounts would not occur, “said the mask.
Advertising is a major source of revenue of Twitter and other major social media companies. In addition, the advertiser is becoming more and more sensitive to social media content. Previously, the lack of content modeling prompted the advertiser’s boycott. YouTube and Facebook。 Both of these companies have guidelines on content that are kind to advertisers.
For example, Google block Advertisements about drugs, firearms, tobacco -related content, and content that are “disliked and light ROG”. Meta rates the controversial content so that advertisers can choose if they want to display ads in dangerous content. According to META, there are fewer advertisers display advertisements in front of controversial content, including content that discusses the social issues with debate. In other words, creators who talk about controversial topics will probably earn less money.
Twitter can’t afford to lose users
Lack of content modernity can be more scary than advertisers. The user also expects a certain level of experience on the platform. 2018, Twitter’s CEO Jack Doresie address The spread of the “abuse and harassment troll army” and the “wrong information” and “echo chamber” that scare users.
“We love instant, public, global messages and conversations. Twitter is the reason we are here, but we completely predict the negative results of the real world. I didn’t understand.
Losing a user is one of the things you can’t afford Twitter. For many years, social media platforms have been delayed by major competitors. In 2021, Twitter earned $ 5 billion. At the same time, the profit of the meta was $ 117 billion, or more than 20 times that of Twitter.
“Your feedback is welcome, I will pay $ 8 now.”
MUSK has announced his plan to recreate how the Twitter verification system works to compete with advertising. The “blue check mark”, which was welcomed, has been reserved for famous people so far. Now, everyone will be able to get a verification. What they need to do is acquire a $ 8 -month Twitter premium service.
Despite the first rebound, the mask immediately looked back on the story about monetization. Handful Clever tweetHe was able to reconstruct the operation as a way to give power to the average user.
“The title of the elite is not angry at having to pay $ 8 per month. He is angry that everyone can pay $ 8 per month.” I said Craft venture David saxophone. Some users welcomed this idea to reduce platform dependence on collection of user data. ERIK VOORHEES, the founder of Coinapult, I said “Premium Twitter Experiences for $ 8 means that Twitter will be a product again instead of you.”
According to Musk, the verification of Twitter is also useful for fighting bot problems that extend the RAMP platform. He added that the subscription could reward Twitter to the creator. Regarding critics, he has one message to them- Pay $ 8。
Masks can change the needs of Twitter
MUSK’s proposal will help you emphasize how slow Twitter has changed in the past few years. One factor in this stagnation is the owned structure of Twitter. Twitter was a bit off as a company that the founder did not manage most of the voting shares. Google founder Sergey Brin and Larry Page, META’s Mark Zuckerberg, Snap’s Evan SpieGel and Robert Murphy are all managed by each company’s voting shares.
On the other hand, Twitter founder and CEO Jack Dorsey had to answer shareholders. They often fought with Dorsey’s plan, which could revitalize the company. This is included Create an open source of Twitter。 Eventually, Dorsey resigned as a CEO to focus on FinTech’s company blocks.
If the founder did not control firmly, Twitter may have been excessively cautious and could not use new trends. This has changed because Musuk took the reins. Unlike Dorsey, masks can now fully innovate and experiments. In addition, his unique skills for Shomanship and his ability to sell his vision prove that it is very valuable for the struggling platform.
I already have Musuku Dismissal Four Twitter executives, including Dorsey’s successor Parag Agrawal. Tesla engineers are already considering Twitter code to confirm the work they have done so far. You can expect more new features right away.
After the growth has slowed for many years, Twitter has been desperately needing to change. Musk has a change, but not everyone is expecting.